Know Who Shapes the Deal.
Buying Groups identifies the stakeholders behind complex B2B purchases, revealing who influences the decision, owns the problem, evaluates the solution, and controls the budget.
B2B purchases are rarely decided by one person. Research shows that the typical buying decision involves 14 internal stakeholders and 9 external participants, with 76% of purchases involving three or more departments.
The Blind Spot
- Not knowing who the real decision-makers are
- Wasting time on the wrong contacts
- Missing key stakeholders who can block deals
- Inefficient multi-threading without clear map
Map the people behind the purchase.
Decision Makers
Identify stakeholders who own the final decision.
Business Influencers
Understand who owns the problem, defines requirements, and shapes the business case.
Technical Evaluators
Identify stakeholders assessing technology, capabilities, security, and integration.
Economic Buyers
Surface the people responsible for budget and commercial approval.
Champions & Blockers
Identify stakeholders who can influence, accelerate, or stall the decision.
THE BUYING GROUP FLOW
From One Contact to the Complete Buying Group
Revenue GTM connects stakeholder intelligence across the organization to give sales and marketing teams a clearer view of who matters, how they influence the decision, and where to focus engagement.
Identify
Map
Understand
Engage
REVENUE OUTCOMES
Increase Deal Conversion
Engage the stakeholders who influence the purchase, reducing reliance on a single contact.
Accelerate Sales Cycles
Identify decision makers, influencers, and economic buyers early to build the right engagement path.
Reduce Deal Risk
Surface missing stakeholders and potential blockers before they slow or derail an opportunity.
Expand Deal Value
Map stakeholders across functions to uncover additional use cases, teams, and opportunities within the account.
THE RESULTS
"Buying Groups Intelligence helped us identify and engage 4x more relevant stakeholders per deal, reducing our sales cycle by 40% and increasing win rates significantly."VP, Global GTM Partnerships Enablement at Tech Conglomerate