Know What They'll Buy Next.
Go beyond knowing what technologies your prospects use today. Identify what they are most likely to adopt next.
The Blind Spot
Your CRM shows you the opportunities you know about. It doesn't show you the accounts quietly researching, evaluating, budgeting, and building a case for their next technology purchase. By the time an opportunity becomes visible in your pipeline, much of the decision may already be made.
- Limited pipeline visibility into accounts before they become opportunities
- Late engagement after technology research and evaluation have already started
- Missed buying signals hidden across changing technology stacks
- Competitors gaining mindshare before your sales team enters the conversation
- Forecasts built on known demand, while emerging demand stays invisible
TECHNOLOGY SIGNALS
Turn technology signals into your next revenue opportunity.
Technology Purchase Propensity
Identify accounts showing a strong likelihood of investing in specific technologies.
Emerging Technology Demand
Surface accounts exploring new software, cloud, AI, infrastructure, and adjacent technologies.
Technology Expansion
Identify opportunities where accounts may expand or add to their existing technology environment.
Competitive Displacement
Find accounts where a potential technology investment could create an opening for an alternative solution.
Modernization Opportunities
Detect accounts showing signals of technology change, migration, or infrastructure modernization.
Adjacent Solutions
Identify technologies that complement the products and solutions already present in an account's environment.
HOW NEXT TECH PURCHASE® WORKS
Choose the right sales motion.
Leverage Next Tech Purchase® to identify where the next opportunity may come from:
New Technology Adoption
Find accounts entering a new technology category.
Platform Expansion
Identify opportunities to expand existing technology environments.
Competitive Displacement
Find accounts where a new technology investment could create a replacement opportunity.
Modernization
Surface accounts showing signals of technology transformation.
Integration & Adjacent Solutions
Identify complementary technology opportunities around existing deployments.
REVENUE OUTCOMES
Capture Future Technology Spend
Identify accounts likely to invest in technologies you sell and build pipeline around upcoming budget allocation.
Grow Share of Wallet
Find opportunities to expand revenue within existing accounts as they add new technologies to their environment.
Create New Revenue Streams
Discover accounts entering technology categories where you can introduce your products and solutions.
Increase Revenue per Account
Use purchase propensity to prioritize accounts with potential for additional technology spend and turn emerging demand into incremental revenue.
THE RESULTS
"Next Tech Purchase® helped us close $2.1M in deals we would have otherwise missed entirely."VP, Global GTM Partnerships Enablement at Tech Conglomerate