Know What Your ICP Is Researching.
Knowing which accounts fit your ICP is only the start. Product-level intent identifies accounts actively researching the products, vendors, and capabilities you sell, separating real buying interest from broad topic engagement.
The Blind Spot
- Prospects researching solutions without your knowledge
- Competitors engaging while you're unaware
- Timing outreach based on guesswork instead of intent
- Missing out on high-intent prospects in your market
IDENTIFY
Move from interest to actionable demand.
Intent helps GTM teams understand what an account is researching, how specific that research is, and where buying propensity is building.
Product-Level Intent
Detect research around specific products, vendors, solutions, and capabilities instead of relying only on broad topic-level signals.
Buying Propensity
Classify accounts based on the strength and consistency of their research activity.
Vendor & Competitive Research
Identify accounts researching named vendors or competing solutions that align with your offering.
Solution & Capability Interest
Surface research around specific use cases, product capabilities, and solution categories.
Intent + Account Fit
Combine buying signals with ICP criteria to focus on accounts that are both relevant and actively researching.
Intent + Renewal Timing
Layer product-level research onto renewal windows to identify accounts where fit, timing, and demand intersect.
THE PROCESS
From Broad Interest to Buying Signal
Identify target accounts
Start with accounts that match your ICP and technology criteria.
Capture research activity
Track what those accounts are researching across relevant topics, categories, products, vendors, and solutions.
Increase signal specificity
Move beyond broad topic interest toward product- and vendor-level research.
Determine buying propensity
Segment accounts based on the strength and relevance of their research behavior.
Activate GTM
Prioritize accounts where account fit, buying interest, and timing come together.
INTENT GRANULARITY
Not all Intent signals are equal.
An account researching a broad category is different from an account researching a specific product or competitor.
We add granularity to intent by connecting research behavior to the actual technologies, vendors, products, and capabilities relevant to your GTM motion.
Topic Intent
Broad interest around a business problem or technology area.
Category Intent
Research around a specific solution category.
Product-Level Intent
Research around specific products, vendors, capabilities, or competitive solutions.
The more specific the signal, the more actionable the account context.
BUILT FOR REVENUE TEAMS
Sales
Prioritize accounts showing active research around the products and solutions you sell.
Marketing
Build campaigns around specific product and solution interests instead of broad intent segments.
Revenue Operations
Combine intent with ICP, technographics, and renewal timing to create more precise account segments.
Demand Generation
Identify where product-level demand is forming and align campaigns with what accounts are actively researching.
REVENUE OUTCOMES
Identify Active Demand
Find accounts actively researching the products, vendors, and solutions you sell.
Prioritize by Purchase Propensity
Use purchase propensity signals to focus sales efforts on accounts showing a stronger likelihood to buy.
Engage Before Competitors
Detect product-level research activity early and create a window for timely outreach.
Increase Conversion Opportunities
Turn meaningful research behavior into focused engagement while buying interest is active.
THE RESULTS
"Product-level intent helped us identify $4.8M in pipeline from accounts researching specific solutions we sell, cutting our sales cycle by 35%."VP, RevOps at Fortune 500 Enterprise