Turn renewal timing into a revenue signal.
Your ICP tells you which accounts matter. Renewal Intelligence tells you which of those accounts are entering a buying window
Track contract timelines, renewal dates, technology changes, and competitive displacement opportunities across your target accounts. Revenue GTM helps GTM teams identify where a renewal event creates an opportunity to expand, replace, or introduce a new solution.
The Blind Spot
- Finding out about churn risk only when it's too late
- No systematic way to identify at-risk accounts
- Reactive customer success instead of proactive
- Losing revenue that could have been saved
IDENTIFY
Know the account. Know the contract. Know the window.
Revenue GTM connects technographics with renewal intelligence to give sales and marketing teams a time-bound view of account opportunity.
Upcoming Renewals
Surface accounts approaching technology renewal windows and prioritize outreach before the contract decision is made.
Near-Term Opportunities
Identify accounts with renewals in the next 90–100 days where immediate engagement matters.
Future Renewal Windows
Build pipeline coverage around accounts with renewals 6–12 months out.
Multi-Year Contracts
Track longer contract cycles to understand when accounts are likely to re-enter an active buying window.
Competitive Displacement
Find accounts running competitor technologies where an upcoming renewal can create an opening for replacement.
Technology Change + Renewal
Combine changes in the account's technology environment with contract timing to identify stronger GTM signals.
THE PROCESS
From ICP to Buying Window
Define your ICP
Start with accounts matching your target industry, company profile, technology environment, and GTM criteria.
Map the technology stack
See what technologies each account uses, including vendors, products, and technology changes.
Detect renewal timing
Connect technology usage with contract and renewal timelines.
Segment by opportunity window
Prioritize accounts by near-term renewals, future renewals, and multi-year contracts.
Activate GTM
Give sales and marketing teams a time-based account list for targeted engagement.
THE TIMING LAYER
The timing layer your ICP is missing.
A high-fit account is not automatically a high-priority account.
Renewal Intelligence adds the timing layer to your ICP, helping GTM teams understand not only who to target, but when an account is entering a commercially relevant window.
BUILT FOR REVENUE TEAMS
Sales
Prioritize accounts approaching renewal before competitors enter the conversation.
Marketing
Build campaigns around identifiable technology and contract events instead of broad account segments.
Revenue Operations
Create time-based account segments using technology, renewal, and contract signals.
Account Management
Identify expansion and cross-sell opportunities around existing technology environments.
REVENUE OUTCOMES
Protect Revenue from Churn
Identify upcoming renewals early, giving account teams time to address risk and protect recurring revenue.
Capture Competitive Displacement
Find competitor accounts approaching renewal and engage while the switching window is open.
Expand Existing Revenue
Use renewal windows to uncover upsell, cross-sell, and adjacent technology opportunities.
Build a Time-Bound Pipeline
Track renewal dates and contract timelines to identify upcoming revenue opportunities and plan engagement around them.
THE RESULTS
"Renewal Intelligence helped us identify $3.2M in expansion opportunities we would have missed by timing our outreach around renewal windows."VP, RevOps at Fortune 500 Enterprise